Guys, can we talk about Pinterest for a moment? I’ve been obsessed with Pinterest for so many years, but very recently, I think my obsession has turned borderline unhealthy.
In my quest to pursue my business full force, I began researching how to utilize Pinterest to it’s maximum marketing ability.
I’ve done a ton of research the past few weeks on how to use Pinterest to increase your traffic (and I did my research mostly on Pinterest -ha!) and just joined a course on how to leverage Pinterest for your business a few days ago to soak in even more knowledge.
In case you’re interested, that course is the Pintastic Profit Course by Summer Tannhauser. No affiliate mention here, just genuinely think her course is awesome! I definitely recommend checking out her course, her tips are super helpful and save you so much time trying to figure everything out yourself. I could’ve saved weeks if I started earlier!
Today, I want to share with you guys how my strategies have been going so far and tell you about an amazing tool I’ve been loving that’s made my life so much easier called BoardBooster.
First, have a look and see how my stats have increased. This is a screenshot from my “People you reach” analytics page straight from Pinterest.
Originally, I hoped to post my website traffic stats too, but it’s not currently updated since I decided to rebrand to a whole new website last week! Hopefully, I can post an update on that soon.
In any case, I am so wonderfully surprised by how many people I’m reaching when compared to how many I was reaching before I started implementing these strategies. I officially started working on this just 14 days ago!! Yep, I started on September 1st, 2016 and in less than two weeks, have went from around 2,000 views to over 25,000 views. That’s up by 823.87%!
My engagement seems pretty static according to the graph, but it’s actually up by 413.87%. I also stopped posting my own blog posts since last week, due to the rebrand, so that’s my next goal, to increase engagement with my content and drive traffic to my website.
If you’re interested in increasing follower growth, here’s a shot of my followers from my BoardBooster account:
According to the stats, my followers have grown by 51.3%, which I’m really pleased with. At the time of this post, I have 107 followers, which I know may not be a lot to some, but to compare, on 08/29/16, I only had 52 followers. As you can see by the image above, that huge spike between 08/21 and 09/06 shows that the strategies I’ve been using have definitely been working, which is so motivating and exciting!
If you’d like to learn how to increase your Pinterest traffic and follower growth, here are FIVE strategies I’ve implemented consistently the past few weeks.
1. Updated my Pinterest profile
In order to set a great first impression to anyone who visits my Pinterest profile, I did a whole overhaul of everything from my name, to the description, to the boards, basically everything! I made sure to use keywords that attract my ideal audience and made my purpose and what I do VERY clear in the description. I also updated my account to a business one and enabled rich pins. I originally did some of this in April, but it didn’t make too much of an impact without the other steps. I also continuously improved my profile name, description and boards every time I found new information on how to make it most effective. Here’s what it looks like right now:
Also, I wanted to mention. When I originally started doing some of these steps in April, I started with 14 followers and that grew to 52 followers by September 1st, without actually doing much upkeep. My followers and views only grew dramatically once I began to be strategic and consistent.
2. Joined group boards in my niche
I also joined several group boards back in April, but wasn’t very active on them. Like I mentioned, it was only when I started implementing all of these steps together at the start of September, and was consistent about it, did I notice such a crazy improvement. You can find which group boards to join one of three ways. You can either see what group boards other professionals in your niche are part of, you can use pingroupie.com to see group boards in your niche, or if you’re using BoardBooster, they have a section called “Group boards to join” that can help you find a great board to join. Make sure you follow the board, the host and read the instructions on how to join. Also, make sure you respect the rules of the board. No spam and stay on topic!
3. Pinned more (and the right stuff!)
Even though I pinned for my own personal use a lottttt, I did not have a routine or method. After doing research, I found that pinning as much as possible is the key to gaining traffic to your Pinterest account. I started pinning at least 50 times a day, and started pinning regularly to the group boards I joined. I pinned topics of interest to my ideal audience such as online business tips, mindset tips for entrepreneurs, content creation ideas, and social media tips. I also used a scheduler (which I’ll talk about in a sec) methodically to pin the right articles to group boards, this definitely increased how many people I was reaching on Pinterest. If you’re thinking, “Who in the world has time for this?” I mainly utilize a Pinterest scheduler tool that I mention below, but I also pin myself manually when I’m watching TV, waiting in line, or just hanging out. I don’t force myself to do it, I enjoy pinning and reading more information relevant to my niche and business, so if you’re someone who doesn’t feel the same, you can still see the sam results, just set up all your pins to be automated in the scheduler.
4. Added more boards (and made sure they’re relevant to my biz)
This is another tip that I found popping up everywhere I looked on using Pinterest for your business. Your boards should be relevant to what your ideal audience will find interesting. That being said, if you are a social media and marketing expert, please set your “Super cute animals” board as “Secret” and enjoy it in the privacy of your own Pinterest account. Your ideal clients do not need to see it unless your goal is to confuse them and blur what your purpose is.
There are some exceptions, for example, my ideal audience are chic and passionate millennial entrepreneurs, I have several boards that are not exactly relevant, but would still interest this group, such as beauty tips, fashion tips, and travel inspiration. These boards should still attract female millennial entrepreneurs who love luxury and self-care as well as business. You can include several similar boards with topics of interest to your ideal audience, just make sure you know what they like!
5. Used BoardBooster as a scheduling tool
Before I did any of the above, I already started seeing results just by using this tool. If I had to recommend just implementing one of these strategies, BoardBooster would be it! I’m a huge fan of automation and saving time running your business. As much as I love being on Pinterest, I don’t want to spend ALL day and night pinning, especially when I have other tasks to accomplish for the day. At the same time, I definitely want to maximize how many people I’m reaching through Pinterest since I know how amazing it is for connecting me with my ideal audience. This is why BoardBooster is such a lifesaver. All you need to do is set it up, check on it once a week, and see crazy results super fast.
It has amazing features, such as helping you find group boards to join, letting you know the best times to pin, helps you track your follower growth, and shows you how your boards are performing. It’s also really easy to use once you get the hang of it. It took me some time initially to figure out how to use it (I can totally do a tutorial to show you guys how I use it, let me know!) but now that it’s in place, it works flawlessly.
Here’s a shot of BoardBooster telling me my best times to pin. You can even see weekdays vs. weekends if you’d like.
It’s so incredibly helpful. Instead of having my BoardBooster pin for me all day long, I can schedule it to pin during peak hours, or make sure it’s not pinning at all between 2AM and 4AM, since my pins get no traction then. Such a timesaver!
There are also other Pinterest scheduling tools such as Tailwind. I’ve tried the free trial of Tailwind too, but right now, I’m loving the results I’m getting with BoardBooster. In the future, I’m considering looking into using Tailwind in conjunction with BoardBooster to see if that will increase traffic as well. For now, BoardBooster fits all my needs perfectly and is a major contributor to me growing my business.
If you’ve been struggling to find ways to connect with your ideal audience and grow traffic through Pinterest, I highly recommend trying out any of the tips mentioned and letting me know how it goes!
If you’re interested in trying out BoardBooster, you can pin your first 100 pins for free! You can click here to check it out! For full transparency, this is an affiliate link, but I promise I truly love this product and would never endorse anything that wouldn’t be a total game changer for seeing results.
If you love it as much as I do, after 100 pins, you can invest in it for just $5 a month. They also have other price plans depending on how many pins you’d like monthly. Currently, I’m on the $10 a month plan and can honestly say it’s one of my best investments.
If you try BoardBooster or any of the tips I mentioned, let me know how it goes! Do you have any other awesome tips for increasing Pinterest traffic? Share them below!