In order to attract your ideal readers and provide them with loads of value so they keep coming back, your posts have to be relevant to what they want and need. Even though I’m sure your cat is the absolute cutest in the world (after mine, of course) and your trip to the beach last week was epic, it’s not about what you want to write about. If you’re using your blog to grow your business, you need to be very intentional about what you post and the information you put out there for your readers to find.
You want them to associate you with your brand and your niche, not be confused by all the random things you post. Be specific, don’t try to be “for everyone”, you have to have just as many people say “Not for me!” as “Yes, this is just for me!” to really connect with your audience. Read more to find out how!
1. Make sure your blog posts are directed at your ideal audience
Here’s how to do this. Keep your mission statement somewhere on your desk and always review it before writing a post. If you’re niche is branding for female entrepreneurs, and you’re writing a post on how amazing Italy is in the summer, it might not be effective. Unless, you’re clearly (and I mean CLEARLY) connecting traveling as an entrepreneur and how branding your business well will allow you to jump start your successful entrepreneur career, choose a different topic! Make sure it’s something your audience is craving for, and if you’re not sure what that is, keep reading.
2. Check out which previous posts did well
You can use google analytics to see which posts of yours are already the most popular, this can help you see which posts your ideal audience actually want to read. Before you do anything else, take a moment to write down these posts and review them objectively to see if they’re in line with your business purpose.
For only the posts that are connected to your brand and niche, brainstorm how you could write another post related to this topic to help your audience. Can you get more specific? Give them additional tips? Give them a new perspective that you learned? If you’re having trouble, check out the comments section and see what questions your readers are dying to get answers too. If your comments section is looking a little dry, try these tips instead…
3. Use Facebook groups to do market research
You can also use Facebook groups to search topics related to your niche and see how many people are asking questions. If you’re not part of any Facebook groups yet, go look into it after this article. Doing a simple search on Pinterest will give you tons of articles on how to use Facebook groups to grow your business. Once you’re part of a few groups, use the search bar in the group to look up specific topics related to your niche and see if anyone is posting about them.
Bonus step: take note of the exact questions people have on the topic and try to create blog posts answering them. If your group allows it, you can post your blog post later and hopefully gain a few readers interested in this topic. Another thing you can do in Facebook groups is just ask what people are struggling with related to your topic. Post a question asking what topics people are most interested in reading about and what questions they have about it. Usually, in an active group, at least a few people will love to connect with you and share their opinions, frustrations and questions!
4. Use Pinterest to do market research
Another thing you can do is utilize Pinterest to gather information. Pinterest is an amazing search engine! Look up popular pins (ones with tons of repins) in your niche. These popular pins are attracting people for several reasons, one being that the topic they’re blogging about is something that readers actually desire to learn. You can use the popular pin topics as inspiration for things to write about as well. If you decide to use other bloggers topics for inspiration, make sure you actually have your own, unique thoughts to write a blog post on. It’s totally okay to write on the same topic, just make sure the thoughts are your own and you have your own insights to add to the topic.
Another tip is to see which of your pins are most popular in Pinterest analytics and that’s a great indicator of the topics your audience wants to read about. This is similar to using google analytics, but it may show some different results to give you a fresh look on your popular posts. Remember, once you find the popular posts, always make sure they still connect to your brand and purpose before brainstorming on how to create more similar content.
5. Make sure your posts have all the information readers need
Once you’ve decided on some blog post topics that you think will be super helpful to your audience, you have to make sure the posts are actually helpful!
There is a lot of conflicting information on how long blog posts should be. Some experts suggest no more than 600 words, because who wants to read a lengthy post, we’re all short on time, right? Other experts argue that your posts should be at least 1,000 words if you’re providing instructional information.
My suggestion is to write enough that you’ve provided all of the necessary information you can to answer the question. Don’t drag on if you’ve made your point, but also don’t skimp and leave things out. If your topic is more general, it’s okay not to include everything, but just give a rundown of topics.
If you’re writing on something super specific (such as a tutorial on how you use a tool to grow your business) make sure each step is clear, don’t skip any steps assuming the reader knows. As soon as you feel like you’ve provided your reader with everything they need to know on this topic, you’re done writing your value filled post!
What do you guys think of the tips mentioned? Do you use any of them? Or do you have your own way of making sure you’re providing real value to your audience? Let me know in the comments below, I’d love to discuss.