Running a business can be overwhelming and frustrating, especially if you don’t know where to start. You might be totally confused about what you should invest in and what tools are available for free that actually get the job done. Are you considering investing in Photoshop to make amazing Pinterest graphics to get your reader’s attention? Did you know there are free online tools that are easy to use and produce breathtaking graphics? Or maybe you need a tool to keep your blog ideas organized and aren’t sure what to use.
If you’re ready to get started on building your dream business, or are looking for tools to help you run it more efficiently, check out the 10 best free tools for entrepreneurs.
Pinterest is amazing for new entrepreneurs. I know it’s usually considered a social media site, but it’s actually a search engine. How is that beneficial for your business? Two ways. Pinterest is perfect for getting free information on anything and everything business related. You want to learn how to create a landing page? It’s on Pinterest. You want to figure out how long your blog posts should be to maximize results? Check Pinterest. Not only can you find almost any knowledge to help you on your business journey, but once you’re ready, you can also use it to market to your ideal client. Using Pinterest as a marketing tool is a genius way to reach your ideal audience. Wanna know how? Look it up on Pinterest, you’ll get tons of free information and tutorials.
PersonApp is one of the coolest tools I’ve used to help me in my branding process. If you’re having trouble narrowing down your niche or your target audience, this will be a lifesaver. It allows you to create a visual persona representative of the type of client you wish to reach with your business. You can include information like demographics, what beliefs your client has, what skills they have, and what their goals are. Getting specific with your target audience is key for great branding, and this free tool helps you do it easily and provides lots of guided information to help you get started.
I can’t even begin to explain my love for this tool. I have used almost every tool in the book to come up with my ideal color palette for my brand. This has been the easiest and most effective one when it comes to deciding what colors to use for my branding. It’s an online tool that gives you a sample of five colors in a palette, which you can switch simply by pressing the space key. If you find a color that you love and want to keep, you can easily lock it in place, while still changing the other colors, until you find that perfect palette. This tool is most helpful after you’ve done some initial research and have established what kind of palette you’re leaning towards already.
Trello is the ultimate project organization tool. It’s interface is easy to use and you can find tutorials on it (on Pinterest!) to help optimize how you use it. You can create boards for every project you’re working on and cards to help you organize topics and ideas. It’s super helpful to organize your content creation, blog post and any other things you’re currently working on in your business. Organization is key to productivity, and this tool makes organizing a non-issue. You can also share your boards with others, if you’re working on something together, Trello makes it super easy.
5. Google drive
Google drive is another amazing tool for personal and business organization. You can store files, edit documents in google docs, create presentations with google slides, and share files with others you may be collaborating it. It’s also easy to use and access from anywhere. It’s perfect for entrepreneurs who are looking to be able to run their business from anywhere, even their phones, because it allows access to all of your saved files wherever you are. I use it to organize and type up my blog posts, it’s so much cleaner and efficient than using Microsoft Word or WordPress to do it.
6. Google keyword planner
Google keyword planner is for when you’re ready to work on your SEO. Search engine optimization is what is used to increase visitors to your website, which can increase your e-mail list and your sales. By using keywords in your blog posts, you can drive readers from search engines to easily find your website. Getting started with figuring out SEO can be a headache, but Google keyword planner makes it really easy. All you have to do is type in the topic or phrase you’re writing about, and it’ll show you the average monthly searches for the phrase, the competition and best of all, relevant keywords you can use to make your post pop up in search engines more often.
7. WordPress SEO by Yoast
This plugin is compatible with WordPress, so if you’re using SquareSpace or another platform, look into an alternative that can do the same. If you have WordPress, this plugin will make your life so much easier when it comes to inputting your keywords. Once you’ve done the research on Google keyword planner and have your keywords ready, you can utilize this plugin to find out where to put the words for optimization. Instead of getting a headache guessing, it makes it super clear and easy to do.
Canva is such a versatile design tool. Most professionals use PhotoShop for their graphics, which is great too but if you’re trying to save money when you’re starting out or need an easy to use interface, I highly recommend Canva. You can create all of your blog post graphics, social media graphics, even content such as a workbook or PDF opt-in. I use it to create template for my social media posts, that way, I don’t have to create new ones each time. I just alter my templates to keep my graphics on brand. It keeps me consistent and saves me time.
MailChimp is an email marketing tool that allows you to collect email addresses, send emails and grow your email list. To use their automated emails (such as a sales funnel), you’ll need to purchase their monthly plan (it starts at $10/mo), but if you have under 2,000 subscribers and send out less than 12,000 emails per month, it’s a great free tool to help you get started building your list for free. It also lets you easily customize your emails with your logo, header, font and color styles and everything else you need to have perfectly branded e-mails.
Finally, Wave is free online bookkeeping and accounting tool to help you keep track of your business expenses. You can scan receipts and even send out invoices and receipts using it, which makes you look super professional and put together. It’s an easy tool to stay organized without doing much, just linking your business accounts to it and sit back while it keeps track. You can link up your PayPal account as well as any others that relate to the financial aspect of your business and come tax season time, you’ll have all the information you need in one place.
What do you guys think? Do you use any of the tools mentioned? If so, what do you think of them? If not, what tools do you love to keep your business running smoothly and productively? Let me know in the comments below, I’d love to try some new tools.